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Hi I'm Lele

I’ve always been self-motivated and disciplined, from academic achievements to my career as a professional model.

Working with major brands such as Vogue, Dior, and Bazaar has given me a deep understanding of brand identity, their positioning, and their ability to sell a daydream.

As an Industrial Designer, I immerse myself in understanding the needs of the user, encompassing their behaviors, culture, economics, and unconscious desires. By integrating research, interviews, and insights, I discover meaningful opportunities to connect premium brands to their target market.

Through form language, CMF, and aesthetics, I craft an emotional story and envision a new definition of luxury.

Through the power of design, I aspire to create the next daydream.

ABOUT: Text
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Market Scan

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KJ Method

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Surface Prototype

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Concept Sketch

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Mock Ups

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1:1 Scale

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Bathroom Furniture Collection

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Basin Design

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UI & ID System

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Render Material

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Crib Design

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Second Life

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Facial Device

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Knife Set

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Branding & Packaging

ABOUT: Services
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