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Hi I'm Lele
I’ve always been self-motivated and disciplined, from academic achievements to my career as a professional model.
Working with major brands such as Vogue, Dior, and Bazaar has given me a deep understanding of brand identity, their positioning, and their ability to sell a daydream.
As an Industrial Designer, I immerse myself in understanding the needs of the user, encompassing their behaviors, culture, economics, and unconscious desires. By integrating research, interviews, and insights, I discover meaningful opportunities to connect premium brands to their target market.
Through form language, CMF, and aesthetics, I craft an emotional story and envision a new definition of luxury.
Through the power of design, I aspire to create the next daydream.
ABOUT: Text
Market Scan
KJ Method
Surface Prototype
Concept Sketch
Mock Ups
1:1 Scale
Bathroom Furniture Collection
Basin Design
UI & ID System
Render Material
Crib Design
Second Life
Facial Device
Knife Set
Branding & Packaging
ABOUT: Services
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